Mintel Reports

Rolex tops superbrands list

Source: The Sun 27-02-2012

UK 27-02-2012

Rolex, the luxury watchmaker, has beaten Coca-Cola and Google to top an annual list of consumer superbrands. Eleven British firms featured in the top 20, including the BBC.

Tiger Woods signs endorsement deal with Rolex

Source: Advertising Age 05-10-2011

US 06-10-2011

Rolex agreed to an endorsement deal with golfer Tiger Woods, his first major sponsorship since his marital scandal in 2009.

In the last 19 months, Woods has lost endorsement deals with numerous companies, including AT&T, Accenture, PepsiCo’s Gatorade and TAG Heuer, the Swiss watchmaker owned by LVMH. He has maintained commercial contracts with Electronic Arts, Nike, Upper Deck and TLC Vision Corp.

"Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf," said the company. Terms of the contract were not disclosed.

History of Rolex

Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.

Rolex is the largest single luxury watch brand, producing about 2,000 watches per day, with estimated 2012 revenues of approximately US $4.5billion.