Interim Crit - Feedback

What I need to do...

• Make my visuals, and the name of the perfume and the perfume bottle all link together because my images are putting across one message which doesn't fit with the name. 
• The graphics for the bottle has to be done again because it is not strong enough and doesn't read as a perfume bottle. Look at other brands.
• Reconsider the lay out for my customer profile boards.
• Look at the retail point of sale.

Artwork Design for Magazine Advertisement - Double Page Spread

Whats is Hermetic???

hermetic

həːˈmɛtɪk/

adjective

1. 1.

   (of a seal or closure) complete and airtight.

   "a hermetic seal that ensures perfect waterproofing"

   synonyms:

   airtight, tight, sealed, shut; More
2. 2.

   relating to an ancient occult tradition encompassing alchemy, astrology, and theosophy.

   "some saw in the Hermetic texts an anticipation of Christianity"

Here some images I found that relate to 'Hermetic'!

Rolex 50th Anniversary Press Pack

I done some research on press packs and came across this press pack from Rolex themselves. I will use this to help and guidance when i am developing my press pack.

Brand Personality With Current Brands on the Market

Rolex brand personality is exclusive, engaging and has their expertise.

Final Design of Perfume Bottle

The fragrance will be named after a process known as a hermetic seal, which is a way of sealing a watch in an airtight manner. ‘Hermetic I’ will be the name of the first mans fragrance. Hermetic meaning seal and closure or complete and airtight “a hermetic seal that ensures perfect waterproofing” The Roman numeral ‘I’ suggest that like all Rolex watches this fragrance might only be the first instalment on many different scents to be released. The body of the bottle is inspired by a combination of the Rolex bracelet and a men’s figure, and the top half of the bottle is a combination of an overview of the Rolex case.

Cartier Advertisement

Cartier Fragrance

Clive Christian Men's Fragrance

Heritage

Clive Christian became the custodian of a British perfumery first established in 1872,  the only house ever to have been granted the image of Queen Victoria’s crown, and set about restoring true luxury to the world of perfumery by reviving the original values of the perfumery with no reference to cost under his principle to “Design first – to be the best that it can be – then cost it”.

Clive Christian’s vision of luxury perfume culminated in the 1999 release of the Original Collection of six pure perfumes in three matched ‘his and hers’ pairs using the most rare and precious natural ingredients from around the world.

Clive Christian perfume sell from £180 to £2,700!

Development of Perfume Bottle

Sketches of Perfume Bottle

Mintel - Brand Market Research

Mintel - Market Size and Forcasting

Player Bookazine

The Player Magazine

Publisher: Lazy Cats Media

Category: Lifestyle Luxury Lifestyle

URL: http://www.theplayer.co.uk/the_player/home.html

Established: 01/09/2004

Price: Subscription: £300.00

Editorial Profile: The Player International represents an audience of some of the world's most wealthiest men. The Club is reserved for private individuals only and operates an International group of management teams, that supply only the finest and most luxurious experienc

Target Audience: The Player International represents an audience of some of the world's most wealthiest men including presence within VIP lounges and leading hotels

Frequency: Quarterly / Spring, Summer, Autumn, Winter

 

 

Esquire Magazine

 

Esquire Magazine

Publisher: Hearst CorporationHearst Magazines UK

Category: Men Lifestyle

URL: http://www.esquire.co.uk/

Established: 01/03/1991

Price: Subscription: £20.00, Single Copy: £4.25

Editorial Profile: Every month Esquire covers a diverse range of topics from music to politics, health to fashion, lifestyle tips to inspiring features and, of course, beautiful women. Esquire`s heritage of top-class writing and quality journalism

Target Audience: Upmarket men - predominantly 25-45 - who want facts, opinions and ideas on a variety of subjects that affect their lifestyle. Esquire is for smart, discerning men who want more than cheap thrills from a magazine

Frequency: Monthly

GQ Magazine

GQ Magazine

Publisher: The Condé Nast Publications Ltd

Category: Men Lifestyle

URL: http://www.gq-magazine.co.uk/

Established: 01/12/1988

Price: Subscription: £47.88, Single Copy: £3.99

Editorial Profile: Quality men's lifestyle magazine covering fashion, current affairs, sport, sex, health, film, book, music and theatre reviews

Target Audience: Predominantly ABC1 men aged 20-44

Frequency: Monthly

Mood Boards For Bottle Design

Mood boards done for my graphic designer to give him insight on the type of bottle I want designed and as well as looking the way the bottle is presented and looking at the details like reflection and having the glass and 3D effect.

Graphics For My Product

I have a graphic designer who has recently started working with on me, helping me with the graphics, I sketched up some designs for the perfume bottle and we have sat down and went through a lot of designs and things to consider and looked at inspiration from Rolex website and Rolex youtube. I will be scanning some sketches to upload on this blog.

Re-shoot

After looking through my images from the last shoot I have decided to do another photoshoot because a friend of mines has a Rolex Watch and it would be ideal to have my model where a Rolex instead a watch which nothing like a Rolex. I plan for the shoot to be next week sometime.

Esquire Magazine



Esquire Magazine (UK edition) is a monthly magazine for men owned by the National Magazine Company, a subsidiary of the US-based Hearst Corporation. The first edition was published Spring/Summer 1991.
The magazine features articles on luxe design and culture, food, business and technology, style, music and books. It is pitched at a similarly upscale audience to GQ. Each month, Esquire Magazine features famous celebrities on its cover.

 

This is another magazine where rolex brand would sit well in, in terms of advertising.

Fragrance Packaging

 

Heres an example of the way I want the perfume box to be presented.

Using the same box as what they use for the watches they sell but the Crown will be rotated so the box can stand as horizontally and it will be opened from the top.

 

 

 

Some More Unedited Images

 

Uneditied Images From The Photoshoot

 

 

 

 

 

 

Photoshoot Plan

I have the studio booked for Wednesday 12th, 12pm to 2pm, I will using a male model, he will be styled in a simple suit prefably black with a white shirt. I may use a female model aswell and do some intimate shots and show variety. I will experiment with different colour background, and do some post production.

Rolex Previous Magazine Adverts



 Some examples of the way Rolex present their products in previous adverts in magazines.

Indoor Promotion Examples

GQ Magazine

GQ will be the best magazine to do a magazine advert in, the magazine is a high end mens magazine and Rolex having a advert in their will attract the right audience.

 

 

GQ (Gentlemen's Quarterly) is an American monthly men's magazine focusing on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books.

Social Media



 

 

In terms of the promotion, the main social network sites that will be used is Facebook, Youtube and Pinterest. The brand already have existing Facebook, Youtube and Pinterest verified account. So I will have a promotion going on until the launch date. 

Mood Board Bottle Design Ideas