The fragrance will be named after a process known as a hermetic seal, which is a way of sealing a watch in an airtight manner. ‘Hermetic I’ will be the name of the first mans fragrance. Hermetic meaning seal and closure or complete and airtight “a hermetic seal that ensures perfect waterproofing” The Roman numeral ‘I’ suggest that like all Rolex watches this fragrance might only be the first instalment on many different scents to be released. The body of the bottle is inspired by a combination of the Rolex bracelet and a men’s figure, and the top half of the bottle is a combination of an overview of the Rolex case.
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