About My Campaign

My campaign will be to launch a mens fragrance for the brand Rolex. Seeing as Rolex is an exclusive brand they have issues in the industry where they struggle to attract the younger market and for that reason, it would be ideal for them to release a product which is affordable but yet exclusive for a younger market. For example Cartier is a big competitor to Rolex, not only does Cartier sell watches ranging from £3,500 to £60,000 they also sell fragrance's for men and women and other items. With Cartier being a great example, Rolex is only at an advantage because launching this new product line. They will also gain a new consumer.