Different type of consumers that buy into the market.

Consumers Interests in Fragrance Innovation

Consumers Attitude towards Fragrances

Consumers Reasons for wearing Fragrances

Buying Fragrances

Press Pack Design

The Press Pack will include a mini perfume bottle for sampling and some business cards showing the launch date for the product.

Business Card Designs

Front 

 Back

Flyer Designs

These Flyers will be folder in half.

Media Plan

Selfridges Online Advertisement

Harrods Online Advertisement

Social Media - Facebook

Rolex Wesite

Campaign Plan

In-store Advertisment

Social Media - Instagram

Social Media - Youtube

Social Media - Pinterest

Social Media - Facebook Page

Magazine Advert 4 - Single Page Spread 4

Magazine Advert - Double Page Spread 3

Magazine Advert - Double Page Spread 2

Magazine Advert - Double Page Spread 1

Advertising Costs Reports

Advertising Cost Reports

New Graphics For Perfume Bottle

After careful consideration and analysis of my previous bottle design I sat down with my graphic designer and edited the previous bottle on illustrator to create a new unique shape which relates to the name 'Hermetic'.

Advertisement Inspiration

I looked at a wide variety off current and past men's fragrance advertisement. Looking these adverts I took in the way the brand will make sure their is relation between the product name, concept of the shoot and how we the readers or audience read the advert. I looked at the presentation, colours and the way they have edited the advert. In my case at the moment I haven't made the connect between my concept, name of the product and the design of the product.

Penhaligon's Adverts and Perfum Bottles

Paco Rabanne Perfume Adverts

Gucci Perfume Adverts

Bvlgari Perfume Adverts

Dolce & Gabbana Perfume Adverts

Tom Ford Perfume Adverts and Bottles

New Customer Profile Board - 40 +

Keith Blanc a man of his word, a man that has been buying into the Rolex brand for some years now. He is my elder consumer, my territorial consumer. Keith 52 years off age, Full-time Counsellor and is has part ownership for a high-end wine bar located in central London. Keith has been married for over 20years with 3 grown up sons and daughther and a number of gran children. Keith has the luxury of working from home most days, but he also has his own office for when has clients come in for a consultation. 

On a normal day Keith works from 8am to 4/5pm depending his clients and paper work. On the weekend and some days  after work Keith likes to make quict visitors to his wine bar to make sure everything is running smoothly.

Keith likes the fine dining life, dining at some the worlds most famous restaurants with his Mrs. Keith has a lot of involvement in cars and auctioning which is a hobby of his and also he makes money. He also enjoys clay shooting, and a game of golf with his mates and watches horse racing religiously. 

Keith does his shopping online or has his wife pick him some clothes from stores like Harrods, Harvey Nichols and John Lewis.

New Customer Profile Board - 30s +

This is my middle aged consumer, which is my secondary consumer, most likely to be a new or existing customer to the Rolex brand. He is middle age working class male, working 5 days a week with some extra work on the weekends depending on his schedule. He is full-time accountant and part-time football coach.

He is a family oriented guy considering he works a lot he always find time for his son and wife.

On a normal day Ellis will work 9am until 5pm and after work he goes home to his wife and son for some relaxing time but on must occasion he may bring work home and carry on with some financial work. On the weekends he coaches young kids to play football at his local school and he also plays football most Sundays. On some Saturdays he might fit in a late night shopping trip with the wife otherwise he does most of his shopping online on his ipad in bed. He shops at places like H&M and Topman, he likes to make a trip to Bista Village which is a shopping centre with mainly high end designer shops.

Ellis always make sure he fits in a couple holidays with his family during the year, he has been to quiet a few places. Ellis uses a lot of social media in his free time to keep up to date with fashion, celebrity gossip and football.

Ellis is a person with a lot of knowledge and experience, he has learned from a lot of life experiences which has made him the person he is now. He plans on one day getting a high position in his job maybe a Financial Director of the company he works with. 

New Customer Profile Board - 20s +

This is my younger consumer, my target consumer, he is someone that is currently living life as a typical younger man from London. He works 6//5 days a week, he likes to save and only invest his money in things that are worth it like a mac book or a his car.

On a normal day Michael will go to work from 9am to 6pm and after work he will do a 1/2hour workout session in the Gym and if he don't go Gym he is normally at football training. On his days off he likes to go to Westfield shopping centre in Sheperds Bush and spends a couple hours there shopping then he will go for a meal and then have a chilled evening at a friends house. He likes to spoil his younger sister and treat his mum to a nice meal from time to time.

He has many jobs before his current job, his last job he was a football coach, coaching younger children in primary schools he was also had a high position for the catering staff at Chelsea football stadium. He don't plan on staying in his current job for very long as he has plans on moving onto a more bigger and better things. He very ambitious person and is always looking for ways to better himself.