This is my younger consumer, my target consumer, he is someone that is currently living life as a typical younger man from London. He works 6//5 days a week, he likes to save and only invest his money in things that are worth it like a mac book or a his car.
On a normal day Michael will go to work from 9am to 6pm and after work he will do a 1/2hour workout session in the Gym and if he don't go Gym he is normally at football training. On his days off he likes to go to Westfield shopping centre in Sheperds Bush and spends a couple hours there shopping then he will go for a meal and then have a chilled evening at a friends house. He likes to spoil his younger sister and treat his mum to a nice meal from time to time.
He has many jobs before his current job, his last job he was a football coach, coaching younger children in primary schools he was also had a high position for the catering staff at Chelsea football stadium. He don't plan on staying in his current job for very long as he has plans on moving onto a more bigger and better things. He very ambitious person and is always looking for ways to better himself.
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