I looked at a wide variety off current and past men's fragrance advertisement. Looking these adverts I took in the way the brand will make sure their is relation between the product name, concept of the shoot and how we the readers or audience read the advert. I looked at the presentation, colours and the way they have edited the advert. In my case at the moment I haven't made the connect between my concept, name of the product and the design of the product.
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